Our experienced events experts



DAPP EVENTS is an independent, owner-managed, full-service events agency based in Kirchheim, near Munich. We specialise in designing, planning and delivering outstanding corporate events, incentives, VIP hospitality and travel prize promotions of the highest possible standard. In addition we offer our clients an online-based guest management system to efficiently and cost-effectively manage your bookings.


We have been curating bespoke corporate event experiences for over a decade, creating unique concepts that are tailor-made and adapted to suit our clients’ requirements. We provide you with unrivalled access to exclusive services in order to exceed your expectations.


We meticulously plan each step, taking care of all relevant bookings to ensure the successful delivery of all services and absolute budget compliance. All elements will be thoroughly arranged and checked multiple times to ensure a safe and seamless delivery.


We help you to achieve your objectives by delivering outstanding events. All that counts is the end result, and by going the extra mile we create events that engage and inspire your guests.

Awards & Memberships


Awarded in 2023:

DAPP EVENTS is recommended as one of the leading event agencies in edition 9-23 of FORBES magazine

Munich Congress Alliance

Member since 2016:

DAPP EVENTS joins MCA (Munich Congress Alliance) as a member and is welcomed to this exclusive network of top service providers as one of only nine Munich corporate events agencies

Bayerischer Mittelstandspreis

Nominated in 2013:

DAPP EVENTS nominated for ‘Bayerischer Mittelstandspreis’ (award recognising the most innovative medium-sized companies in Bavaria)

Company mission

For us, THE POWER OF WOW means effective enthusiasm and confident implementation. Our daily work is all about releasing this power and transferring it to our clients and their guests. This is what we stand for and look forward to sharing this energy and creating WOW effects every day.

Our goal is to create events that exceed our clients’ expectations by enhancing their guests’ experiences. We have been working together in long-term partnerships with our clients, service providers and top performers in our own team for more than 13 years. This sets us apart, and means that you can trust us to make your event exceptional. We ensure that we always understand your needs in order to help you to deliver your business goals.

Not every events company is able to offer you the same unique long-term business relationships or access to the same exclusive services that we provide, allowing us to deliver outstanding events cost-effectively. These benefits are passed on to our clients in order to save them time and money. We create events that engage and inspire while meeting our clients’ briefs, timescales and budgets - whether these are medium-sized companies or large-scale corporations.


Event experts with more than 20 years of experience


Michael Dapp, CEO

Michael Dapp is the founder and CEO of DAPP AG, and has over 20 years of experience creating, organising and delivering international corporate events. Working for a variety of events, incentive and marketing agencies at the start of his career, Michael was able to acquire extensive industry experience while being responsible for numerous national and international projects. In 2008 he launched DAPP EVENTS by DAPP AG with the vision to create an independent events agency designed to provide the highest quality standards.

Digital business card Michael Dapp

Carsten Ulrich, COO DAPP EVENTS

Carsten Ulrich, COO

Carsten Ulrich holds a Business Degree with a tourism focus. Before joining DAPP EVENTS in 2011 he gathered extensive experience learning the corporate events trade. Carsten has more than 20 years of experience in creating, managing and delivering national and international events for both SME and larger companies. Even when under pressure at events, Carsten remains calm and composed at all times.

Digital business card Carsten Ulrich

Our story

A success story since 2008

DAPP EVENTS was founded by Michael Dapp on 7th October 2008 as an independent corporate events agency specialising in the creation, organisation and delivery of corporate events and incentive trips. In 2010, VIP Hospitality was added to the service portfolio, providing exclusive access to limited or sold out event tickets. 2012 saw the launch of an online-based guest management system with bespoke software that efficiently and cost-effectively manages all bookings.

We are proud to work with a diverse range of long-standing clients – from Swiss Life and Paramount, to GoPro and BANKnow. Here are just a few of the sectors that we work with: financial services, TV/media, property, telecommunication, medical technology, cosmetics, consulting, advertising, tourism, e-commerce, IT and energy. Clients also include embassies and a variety of institutions. Many companies have been long-standing clients for over 10 years, despite key contacts leaving the business.

DAPP EVENTS in numbers

We create events for 2-1500 guests. So far we have provided services to 191 clients from 11 countries (Switzerland, Austria, Germany, England, USA, Brasil, Liechtenstein, Hungary, Hong Kong, Russia, Netherlands). We have delivered events in 19 different countries (Sweden, Finland, Belgium, Greece, Italy, Croatia, Monaco, Netherlands, Germany, Austria, Portugal, Russia, Switzerland, Spain, Brasil, Latvia, Cuba, USA and United Arab Emirates/Dubai).